"Giving wings to people and ideas" This has been inspiring us since 1987. Dietrich Mateschitz founded Red Bull in the mid-80s, drawing inspiration from functional drinks of the Far East. He developed not only a new product but also a unique marketing concept. The launch of Red Bull Energy Drink took place in Austria on April 1st, 1987. This created an entirely new product category – energy drinks. Red Bull is distributed in more than 171 countries worldwide and has been present in the Greek market for 23 years.
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