In 2010, it started as "The Bar Academy Show" at the Metropolitan Expo near Athens airport. With 9 exhibitors and around 1,000 visitors, it aimed to become the go-to event for the bar industry. Over time, the Athens Bar Show gained support from every company in the industry, directly or indirectly.
In 2012, the Athens Bar Show relocated to "The Hub Events" in central Athens, offering visitors safer and more accessible access via public transportation. By 2013, visitor numbers surged to 3,000, prompting the move to a larger venue in 2014, namely Technopolis Municipality of Athens.
The exhibition experienced rapid growth, with 7,000 visitors in 2015 and 8,000 in 2016. It's considered one of the world's favoritew bar shows, emphasizing education and knowledge dissemination. Organized by Bar Academy Hellas, visitors can explore trends, products, and successful business models, and participate in seminars and workshops.
In 2017, the "Athens Bar Show" attracted 8,500 attendees, featuring more than 50 exhibitors from both Greece and other countries. The following year, in 2018, the event saw 9,000 visitors hailing from 47 different countries. Attendees had the opportunity to sample over 500 products and witness over 70 demonstrations. By 2019, the "Athens Bar Show" surpassed the milestone of 10,000 visitors.
In 2020, the Athens Bar Show was delayed due to the Covid-19 pandemic. However, in 2021, it made a comeback, drawing in 7,000 attendees. The event experienced its most remarkable resurgence in 2022, with a staggering turnout of 12,000 visitors. In 2023 & 2024, attendance soared even further, surpassing 17,000 attendees, underscoring its immense potential.