In 2010, "The Bar Academy Show" debuted at the Metropolitan Expo with nine exhibitors, marking the start of a bold tradition for the bar industry. Each year saw growing support from industry companies.In 2012, the event was renamed the "Athens Bar Show" and moved to "The Hub Events" in central Athens, offering easier and safer access via public transport. The show's reputation grew, leading to its relocation to the Technopolis of the Municipality of Athens in 2014, attracting diverse participants from Greece and abroad.By 2018, the Athens Bar Show had reached new heights, with attendees discovering over 500 products and participating in more than 70 seminars, talks, tastings, workshops, and masterclasses. Despite the challenges of 2021, the event rebounded strongly in the following years, with high expectations for 2024.The Athens Bar Show has become a cherished event for the global bar community, dedicated to education, industry networking, and sharing knowledge, ideas, and inspiration for all professionals who attend.