Concepts

CONCEPTS is a trade & marketing house established in 2001, by high-ranking officers of multinational companies with vast experience in introducing & opening new categories in the premium beverage segments. We are known for our skills & expertise in brand building both in the On & Off Premise segments. We have the dedication to introduce new brands & categories as well as the stamina to bring new life to brands which have stood the test of time. Listening & adapting to the needs of our market habitat is a key factor of our successes. We pride ourselves on working closely with our partners, crafting strategies & plans that drive sustainable growth for their brands.

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