Our spirits are exquisitely crafted with long tradition and great pride. And, as a 7th generation family company, our business has always been about more than liquids or bottles. For more than 150 years, we’ve been proud to be a catalyst for connection. Meeting with family and friends isn’t trivial, it’s essential for our wellbeing and plays a vital role in a well-lived and well-balanced life. We craft our exquisite spirits as a centerpiece of these real-life moments. We encourage people to connect over one carefully crafted, exquisite drink at a time – savouring each sip, responsibly. Our passion for crafting the finest spirits and our determination to disrupt the industry have taken us on an amazing journey. We’re more than rum. Today, we have a world-class portfolio of more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, BOMBAY SAPPHIRE® gin, MARTINI® vermouths and sparkling wines, DEWAR’S® Scotch whisky, and PATRÓN® tequila. Each brand has a unique personality and we’re known just as much for how we bring these to life, through unforgettable marketing, experiences, as we are for their incredible taste.
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