The Pinnacle Guide seeks to reward bars that show excellent, outstanding or exceptional care both sides of the bar. With an in depth application process and anonymous in-venue visits by a team of reviewers - this system adds another layer to the bar award landscape - to bring cocktail bars in line with the "star" ratings that both restaurants and hotels currently utilise. This open-forum discussion with the founders allows bar owners the chance to get under the skin of the application process - learn what the guide is looking for and understand how receiving a PIN can impact the visibility and commerciality of their businesses.