Benji Purslow has been the European Brand Educator & Ambassador for Heaven Hill since May 2020. Benji’s love of sharing whiskies with an emphasis on education, along with his experience in the on-trade puts him in a great position to help develop Heaven Hill Distillery’s award-winning portfolio across Europe. Benji has been working in hospitality since 1999 and on the London cocktail scene since 2007. He’s been a part owner of a London cocktail bar, Victory Mansion, since 2015. Benji has won many awards for his cocktail creativity, most notably reaching the UK final for Diageo’s World Class competition twice. Benji provides support to Heaven Hill’s International partners and distributors helping with cocktail development plus initiatives to help drive sales in the On and Off Premise. Working with our USA-based Ambassadors, Benji has developed a trade education and consumer engagement program primarily focusing on our American Whiskey portfolio.