Jesse Estes, a London-based spirits educator and author, has established himself as an agave spirits expert. After developing the bar program for London's first 'agavería' in 2013, he has become a sought-after consultant and judge for various spirits competitions. Estes has authored two cocktail books, including "Tequila Beyond Sunrise," and regularly contributes to trade publications. Currently serving as the Global Brand Ambassador for Tequila Ocho, he leads seminars, tastings, and masterclasses on tequila and other agave spirits worldwide. His expertise is further validated by his merit-based completion of the WSET Level 3 in Spirits in 2019.