Chara Katsou was born and raised in Chalkida .She is a graduate of the departmentOenology of the Technological Educational Institute of Athens .She started her career in the wine business as an oenologist looking after production in various wineries. In 2005, shedecided to dedicate herself, to what she loves, distilling. Spirits are part of her DNA, as her love of drinks began in her childhood in the Avantes distillery, that her family has owned since 1963. Her motto is "Creation not just production". She took over and fully modernised the distillery by directing the philosophy of the company in the creation of innovative, high quality Greek spirits.