Effie Panagopoulos is the CEO and founder of KLEOS Mastiha Spirit, and the first Greek woman in history to create and wholly own a spirit brand. She has a LOVE for all things Greek, spending summers of her youth in Greece in her parents’ villages outside Tripoli, Megalopoli, and Sparti. She was the first and only ever National Brand Ambassador for Metaxa in the United States and for almost 5 years, re-viving this brand in the world of cocktail culture. This role is what brought her back to Greece after many years, and re-ignited her fire to put a modern face on the world of Greek spirits. She has over 15 years experience having worked on big brands like Bacardi, Grey Goose, Bombay Sapphire, and having helped sucessfully launch a slew of start-ups in the US like Atlantico rum, Selvarey Rum, and most recently Rekorderlig cider. To seek her Aristotelean balance and personify her Spartan roots, she is also a fitnesss enthusiast, certified personal trainer, spinning instructor, and natural bodybuilder.